The Impact of Digital Fatigue on Social Media Marketing
As people start to pull back from their screens, marketers must now face the challenge of keeping engagement high in an environment where users are tuning out.
Stay ahead of media trends with our Media Minds Newsletter. Explore topics in journalism, digital media, and content creation.
What about your marketing efforts? What’s in for 2024 and what should your marketing strategy leave in 2023? Here are some suggestions
The pandemic pushed more people online than ever before, and while the digital world was always popular, it is now growing exponentially
Among a multitude of trends, focusing on specific strategies is essential to set the tone for the new year. Here are trends to look out for
With the year 2023 coming to an end, it’s time for us all to reflect. Here at Adriana Lacy Consulting, we're looking back at the design trends that really defined this year.
As Instagram ushers in this slew of new features, one of its older functions is going away: say goodbye to the Instagram Guides.
Think of what platforms your business is primarily on and what your current posting schedule is. Now all you need to do is sit down and plan ahead.
It is the time of gift-giving, and those advertising dollars help boost many publications back into the black. Both digital and conventional ad spending spike between Thanksgiving and Christmas.
Responsive design is how we make sure that websites and apps adjust to all possible screen dimensions, from a wide-screen desktop or laptop to the most compact smartphone or smartwatch.
AI helps business owners bring their ideas to the table with a bit more confidence. It is also saving businesses time and money.
Partnering with influencers can significantly boost your brand's reach and credibility if done right.
How can you use your existing content to maximize reach without spending more on resources?
How can you ensure that your social media efforts are consistent, purposeful, and aligned with your business goals? The answer lies in creating a well-structured social media calendar.