With its recent surge in popularity and unique approach to content distribution, the platform is attracting major news outlets and reshaping how media organizations connect with their audiences.
While major players like OpenAI's ChatGPT and Google's Gemini chose to sit out election coverage, Perplexity took a calculated risk that paid off handsomely.
In 2022, there were around 142 million users of voice assistants in the United States. This revolution has opened new possibilities for news publishers, making it essential to optimize their websites for voice assistants.
"The goal of YESEO is to reduce the time to come up with that relevant headline, the right keywords to use and give you the right information at the right time to help you get your work seen and read."
Google Analytics 4 (GA4) offers a plethora of metrics to track and analyze user behavior, making it a vital tool for newsrooms to stay ahead in the game.
As AI continues to evolve, we can expect search engines like Google to prioritize features like featured snippets, which may reduce the click-through rates and organic search traffic for news publishers.
Discover tips and best practices for defining goals and KPIs, choosing data sources, simplifying reports, using filters and segments, collaborating with your team, and experimenting and iterating.
