Google Discover is having a moment
Launched in 2018, Google Discover is a search product designed to deliver personalized, curated content to users without needing a search query.
Master social media marketing strategies. Explore trends and best practices across various social platforms.
Facebook Lead Ads are a fantastic tool for capturing leads without making users leave the platform.
As AI continues to evolve, we can expect search engines like Google to prioritize features like featured snippets, which may reduce the click-through rates and organic search traffic for news publishers.
As an audience manager, your role goes beyond overseeing daily operations. You are a mentor, a guide, and a facilitator of growth.
Twitter's micro-payment plan for news articles may not be the solution the journalism industry needs.
Here's how reporters and editors can effectively integrate audience engagement into their daily activities, and how newsrooms can create a culture that encourages active participation and feedback from their audience.
Discover practical tips for news publishers to establish strong brand guidelines on social media and build a consistent and engaging presence with this comprehensive guide.
Ultimately, the structure of your audience team will depend on your organization's unique needs and resources.
Discover how to effectively harness Twitter Ads to promote stories and drive traffic to your media site, using compelling content, advanced targeting, and ongoing optimization for maximum impact.
Twitter's verification fee is a bad move and here are some alternative ways the platform could encourage engagement without creating financial barriers.
Twitter's $1,000 monthly fee for account verification is a contentious policy that may have unintended consequences for news publishers.
Newsrooms can harness the power of LinkedIn to enhance their presence, reach new audiences, and foster engagement.
While Twitter has long been a popular platform for news organizations to share content and interact with readers, there are numerous alternative platforms that offer unique opportunities to engage and grow your audience.