With its recent surge in popularity and unique approach to content distribution, the platform is attracting major news outlets and reshaping how media organizations connect with their audiences.
While major players like OpenAI's ChatGPT and Google's Gemini chose to sit out election coverage, Perplexity took a calculated risk that paid off handsomely.
As people start to pull back from their screens, marketers must now face the challenge of keeping engagement high in an environment where users are tuning out.
Many businesses are embracing this model, and it is considered the new norm for the economy, providing continuing benefits and promoting longer-term relationships.
Remember that your primary goal should always be fostering genuine connections, be it between you and other influencers or between the influencer’s content and their audience.
In an era where misinformation can often spread faster than facts, the future of journalism hinges on its ability to uphold journalistic integrity while leveraging new technologies and tactics.
While media companies aren’t necessarily selling anything, they are also facing a shift in how they are viewed and what they need to do to stay relevant.
