How Brands are Going Green in 2025
Sustainable marketing is key for brands to align their practices with eco-friendly values and show consumers how they integrate sustainability into their brand.
Blockchain: Transforming Marketing Through Transparency, Security, and Engagement
A proven innovative and disruptive development, blockchain technology isn’t just altering the way we handle data security and transparency, it’s also changing how we connect with customers.
Generational Breakdowns of How Users Search for Information on Social Media: Key differences in Search Trends
For most of us, Google is the go-to source for searching anything and everything. With over 92% of the market
Combating Misinformation in Digital Media
Even when it comes to brands, it is important to verify information before sharing it and then take responsibility for the accuracy of that content.
Leveraging TikTok for Brand Growth
Reports show that 36% of Gen Z and 22% of millennials now seek out short-form video content on TikTok to help them make buying decisions.
Optimizing Platforms for Seasonal Buying Trends
Cyber Monday may be over, but the holiday shopping frenzy is not over yet. Although Black Friday may be the
The Role of Influencers in Modern Journalism
Influencers carry a wide range, crossing over into almost every other job sphere from simple things like fashion and home
Say goodbye to Guides on Instagram
As Instagram ushers in this slew of new features, one of its older functions is going away: say goodbye to the Instagram Guides.
Five Tips for Reviewing Analytics
Top 5 Tips for Reviewing Analytics: Consider the Ways That Sharing Analytics With Your Team Can Improve Productivity, Performance, and Communication
Interactive Design in the Modern Age: What Can it Do for Your Website?
With the power to engage users, interactive design elements offer two-way communication between user and brand by providing a unique and memorable experience.
A Special Thanksgiving Message from Adriana Lacy Consulting
Happy Thanksgiving! What are you thankful for this year? At Adriana Lacy Consulting, we’re grateful for so many things
Create the Ultimate Social Media Calendar For the Holiday Season
Think of what platforms your business is primarily on and what your current posting schedule is. Now all you need to do is sit down and plan ahead.
Impact of Technology on Non-Profit Fundraising
Embracing technology has enabled organizations to reach a broader audience, foster deeper donor relationships, and streamline their fundraising efforts.