Substack’s Big Moment Meets Subscription Fatigue
Star journalists are flocking to Substack for editorial freedom and income, but readers face growing subscription overload – raising questions about how long the newsletter boom can last.
Lessons From Some of the Best and Worst Influencer Campaigns of 2023
From the creative strategies that won hearts and minds to the missteps that sparked controversy, we explore the key lessons that brands and influencers alike can take from these experiences.
⏰ 🎨 A Year In Review: Design Trends That Defined 2023
With the year 2023 coming to an end, it’s time for us all to reflect. Here at Adriana Lacy Consulting, we're looking back at the design trends that really defined this year.
Identifying Your Target Audience: How Dove’s Brand Soared
Identifying and marketing to the target audience is perhaps the number one goal for businesses. It allows brands to directly appeal to and connect with those who use a product or service.
The Role of Artificial Intelligence in Design: How AI Tools are Changing the Design Landscape
Diving into how AI is shaking things up in design by making the creative process more exciting and efficient.
These Big Brands are Using AI to Grow Faster. Here's What They're Doing
How AI can help increase brand awareness, and which well-known brands use AI to move and grow faster today.
The Influence of Music in Advertising
In fact, our limbic systems — the part of the brain that controls our behaviors and emotions — actually light up when we listen to music.
2024 Best Practices: Marketing Strategies and Trends to Follow
In 2024, marketing strategies are still content focused. Don’t get lost in the abundance of marketing trends, narrow your
The Power of Nostalgia in Marketing Campaigns
Nostalgia is described as a sentimentality for the past, typically for a time or place that elicits happiness or fondness.
Social Media Trends You Should Stay Aware of for 2024
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Blockchain: Transforming Marketing Through Transparency, Security, and Engagement
A proven innovative and disruptive development, blockchain technology isn’t just altering the way we handle data security and transparency, it’s also changing how we connect with customers.
Generational Breakdowns of How Users Search for Information on Social Media: Key differences in Search Trends
For most of us, Google is the go-to source for searching anything and everything. With over 92% of the market
Combating Misinformation in Digital Media
Even when it comes to brands, it is important to verify information before sharing it and then take responsibility for the accuracy of that content.