The Zero-Click Challenge: Adapting Content for an AI-Driven Search Era
In the age of AI-driven zero-click searches, success is no longer measured by clicks but by visibility, brand recognition, and the ability to influence without a visit.
🎉 Our Top 10 Blog Posts This Year
Here's a glimpse of our top 10 blogs that sparked conversations and fueled our collective growth
(Some of) the Best Journalism in 2023
It goes without saying, but let’s put it out there anyway: Quality independent journalism is a valuable asset to society. Here's some of the most impactful reporting of 2023
How Social Media Platform Changes Can Help Your Business Pivot Its Strategy
In today’s world of technology, social media is a must for most companies to see their greatest potential
Harnessing the Power of Podcasts, Blogs, and Videos Through Branded Content
As consumers flock to newer technologies, how branded content is promoted has evolved. Blogs, videos and podcasts provide the perfect opportunity to engage with your audience using branded content
Lessons From Some of the Best and Worst Influencer Campaigns of 2023
From the creative strategies that won hearts and minds to the missteps that sparked controversy, we explore the key lessons that brands and influencers alike can take from these experiences.
⏰ 🎨 A Year In Review: Design Trends That Defined 2023
With the year 2023 coming to an end, it’s time for us all to reflect. Here at Adriana Lacy Consulting, we're looking back at the design trends that really defined this year.
Identifying Your Target Audience: How Dove’s Brand Soared
Identifying and marketing to the target audience is perhaps the number one goal for businesses. It allows brands to directly appeal to and connect with those who use a product or service.
The Role of Artificial Intelligence in Design: How AI Tools are Changing the Design Landscape
Diving into how AI is shaking things up in design by making the creative process more exciting and efficient.
These Big Brands are Using AI to Grow Faster. Here's What They're Doing
How AI can help increase brand awareness, and which well-known brands use AI to move and grow faster today.
The Influence of Music in Advertising
In fact, our limbic systems — the part of the brain that controls our behaviors and emotions — actually light up when we listen to music.
2024 Best Practices: Marketing Strategies and Trends to Follow
In 2024, marketing strategies are still content focused. Don’t get lost in the abundance of marketing trends, narrow your
The Power of Nostalgia in Marketing Campaigns
Nostalgia is described as a sentimentality for the past, typically for a time or place that elicits happiness or fondness.