Can TikTok Save the News Industry's Conversion Problem?
How news publishers can leverage TikTok's new full-funnel marketing tools to convert viral video viewers into paying subscribers and newsletter sign-ups.
Personalizing Customer Email Journeys
When you use data to deliver relevant, timely content—like recommending a new jacket to someone who just browsed winter coats—you’re meeting customers exactly where they are.
Leveraging User-Generated Content
Getting customers to share their experiences with your brand isn’t always automatic, but with the right strategies, it’s absolutely doable. Here are just a few ways to inspire UGC
The Importance of Feedback Loops in Creative Processes
Finding the right balance between helpful feedback and the risks it poses to creativity is crucial.
Google Discover is having a moment
Launched in 2018, Google Discover is a search product designed to deliver personalized, curated content to users without needing a search query.
The Power of Storytelling in B2B Content Marketing
How B2B marketing campaigns have effectively used storytelling techniques to engage with, reach, and connect to audiences.
The Rise of Social Commerce: Integrating Shopping Features into Social Media Strategies
Modern times and platforms call for modern buying and selling methods and adapting to any cultural evolution that awakens new consumer habits in users.
7 tips to Master Instagram's Latest Algorithm
Understanding the key factors that drive visibility and engagement on Instagram is crucial for standing out in an increasingly competitive market.
Unlocking Social Media Success in Q4 2024: Top Analytics Trends and Must-Track Metrics
Keep your head above water in the digital landscape by learning the latest trends in social media analytics and uncovering the key metrics to drive impactful growth this quarter.
Haptic Marketing: Engaging the Sense of Touch in Digital Campaigns
Haptic: relating to the sense of touch, particularly the perception and manipulation of objects using the sense of touch.
The Strategic Relationship Between Gaming and Marketing in 2024
Without any doubt, gaming and marketing came together seamlessly by 2024, as their partnership focused оn the success оf gaming.
WhatsApp Business: Strategies for Personalized Customer Service
With a user base exceeding two billion worldwide, WhatsApp enables companies to engage with their customers directly, conveniently, and personally.
Digital Minimalism: Reducing Distractions to Boost Focus
Digital minimalism is not about leaving technology to one side, but about using it in a measured way.