Strategy Without Research Isn't Strategy—It's Expensive Guessing
This is the most expensive mistake in strategic communications: implementing solutions without understanding the problem first.
So... Should We Be Panicking About AI in Newsrooms?
As Business Insider cuts 21% of staff to "go all-in on AI," the media industry faces a pivotal moment: adapt and lead the transformation, or risk being left behind.
Bluesky Revives the Blue Checkmark with a Trusted Twist
The platform had long resisted using a checkmark system (preferring a domain-based verification method), but the need for a user-friendly trust signal became hard to ignore.
Threads Is Growing Faster Than X and Bluesky
With Threads rapidly approaching X’s audience size and Bluesky’s momentum slowing, marketers and media professionals must rethink their real-time platform strategies to stay ahead.
Instagram’s New “Edits” Video Editing App: Features, Benefits, and How It Stacks Up Against CapCut
The app is Instagram’s answer to popular editing tools like TikTok’s CapCut, aiming to streamline the content creation process for Reels and other short videos.
TikTok’s Return to the App Store: A Temporary Reprieve or a Path Forward?
While this reinstatement means that publishers, brands, and creators can continue engaging with audiences on TikTok, the platform’s long-term future remains uncertain.
Navigating Change Management: Tips for Leaders in Transition
Whether you’re stepping into a new leadership role, launching a big initiative or guiding your organization through a major shift, managing change effectively is one of your most important responsibilities. It’s also one of the biggest challenges.
Has China Just Cracked the Code for Affordable AI?
DeepSeek stands out for creating a powerful reasoning AI that mimics human thought processes while using fewer resources than its Western rivals.
How Brands are Going Green in 2025
Sustainable marketing is key for brands to align their practices with eco-friendly values and show consumers how they integrate sustainability into their brand.
Creating Engaging Video Content: Best Practices for Social Media in 2024
As users spent more time scrolling on their phones, platforms began favoring vertically oriented clips in their algorithms, giving creators an extra incentive to optimize for that format.
Meta Scraps Fact-Checking in Major Content Policy Overhaul
Zuckerberg's January 7 announcement shifts platform to user-driven moderation system, raising concerns about misinformation across Facebook, Instagram, and Threads as Trump takes office.
Habit Formation: Techniques to Improve Personal Productivity
Habits—those automatic behaviors that seamlessly weave into the fabric of our daily lives—play a vital role in shaping our routines, health, and overall well-being.
Navigating the New Normal: Collaboration in the Age of Remote Work
By embracing technology, encouraging open communication, and investing in employee well-being, organizations will unlock the complete power of working remotely and build a truly collaborative environment for their teams.