With its recent surge in popularity and unique approach to content distribution, the platform is attracting major news outlets and reshaping how media organizations connect with their audiences.
While major players like OpenAI's ChatGPT and Google's Gemini chose to sit out election coverage, Perplexity took a calculated risk that paid off handsomely.
As people start to pull back from their screens, marketers must now face the challenge of keeping engagement high in an environment where users are tuning out.
Explore strategies, trends, and best practices in influencer marketing. Learn how to leverage social media influencers to boost your brand's reach and engagement.
Rather than focusing on a single, universal AI, the company envisions multiple versions of AI tailored to reflect the various interests and personalities of their users.
Remember that your primary goal should always be fostering genuine connections, be it between you and other influencers or between the influencer’s content and their audience.
Audiences develop strong loyalties with the top personalities or influencers and they tend to trust voices that are somewhere in the orbit of the core influencers that they follow.
While media companies aren’t necessarily selling anything, they are also facing a shift in how they are viewed and what they need to do to stay relevant.
