How news publishers can leverage TikTok's new full-funnel marketing tools to convert viral video viewers into paying subscribers and newsletter sign-ups.
As Business Insider cuts 21% of staff to "go all-in on AI," the media industry faces a pivotal moment: adapt and lead the transformation, or risk being left behind.
The platform had long resisted using a checkmark system (preferring a domain-based verification method), but the need for a user-friendly trust signal became hard to ignore.
With its recent surge in popularity and unique approach to content distribution, the platform is attracting major news outlets and reshaping how media organizations connect with their audiences.
As people start to pull back from their screens, marketers must now face the challenge of keeping engagement high in an environment where users are tuning out.
This new communication style is changing how users interact with the app, helping creators build stronger connections with their viewers or in brand messages.
By leveraging automation tools, businesses and content creators can ensure their online presence remains vibrant and engaging without all the constant manual effort.
With Reddit’s approach, businesses can engage with diverse yet highly contextualized audiences and capture high-quality leads without leaving the platform.
