With its recent surge in popularity and unique approach to content distribution, the platform is attracting major news outlets and reshaping how media organizations connect with their audiences.
While major players like OpenAI's ChatGPT and Google's Gemini chose to sit out election coverage, Perplexity took a calculated risk that paid off handsomely.
As people start to pull back from their screens, marketers must now face the challenge of keeping engagement high in an environment where users are tuning out.
Freelance writer, working in multiple capacities including, but not limited to: content writing, social media management, creative, multimedia, and technical writing.
Email marketing has the power to reach over 4 billion people worldwide, so paying close attention to how your brand communicates its message via email should be a top priority
Search engine optimization and voice search optimization work hand in hand. There are key differences, so it’s important to understand the relationship between the two
Interactions between salespeople and customer service representatives can make or break your brand, but paying attention to what your competitors' customers are saying about their brand, can offer a substantial competitive advantage
As consumers flock to newer technologies, how branded content is promoted has evolved. Blogs, videos and podcasts provide the perfect opportunity to engage with your audience using branded content
Identifying and marketing to the target audience is perhaps the number one goal for businesses. It allows brands to directly appeal to and connect with those who use a product or service.
