Substack’s Big Moment Meets Subscription Fatigue
Star journalists are flocking to Substack for editorial freedom and income, but readers face growing subscription overload – raising questions about how long the newsletter boom can last.
Canva Create 2024 New Features
Canva has introduced an array of innovative features designed to enhance workplace productivity and creativity.
Building Trust in a Low-Trust Society: Best Practices for Influencer Partnerships
Audiences develop strong loyalties with the top personalities or influencers and they tend to trust voices that are somewhere in the orbit of the core influencers that they follow.
Ethical Implications of Deepfakes Technology in Marketing
With the advancements in AI technology, deepfakes have taken a central role in business marketing.
Adapting to Decreased Organic Reach
With the tides of search algorithms shifting under the influence of artificial intelligence (AI), the once-prominent shores of organic reach are receding, leaving many businesses stranded in a sea of uncertainty.
The Rising Threat of Gen AI to Publishers: What You Need to Know
Google is the most dominant force in internet searching, and, as one can imagine, this integration has profound implications for publishers, creators, and the broader digital ecosystem.
Mastering Cross-Channel Marketing: Strategies for a Unified Brand Message
Cross-channel marketing is no longer just a buzzword—it's a strategic imperative for businesses looking to thrive in today's competitive marketplace.
Marketing in the Metaverse: Opportunities and Challenges
The one thing that is clear regarding marketing in the metaverse is this: it offers vast opportunities and challenges for marketers.
The Importance of Being Data-Informed
Data-informed decision-making takes the data from the individual performance indicators and helps decision-makers determine next steps.
Maximizing ROI with InsightFlow Analytics
The more you know about your company's direction, the more confident you'll feel about steering the ship in the right direction.
LinkedIn Reports Record Levels of Engagement
In the wake of LinkedIn releasing data showing record levels of engagement, being smart about your social media marketing has never been more crucial for your business growth.
Strategies for Effective Video Content
Here are some practical strategies for creating compelling video content that will speak with your brand’s voice and increase visibility and traffic.
Navigating Social Media Crises: A Guide to Swift and Effective Management with Social Chime
As the digital landscape continues to evolve, proactive management of social media crises is essential for safeguarding brand integrity and maintaining customer trust.