While this reinstatement means that publishers, brands, and creators can continue engaging with audiences on TikTok, the platform’s long-term future remains uncertain.
Whether you’re stepping into a new leadership role, launching a big initiative or guiding your organization through a major shift, managing change effectively is one of your most important responsibilities. It’s also one of the biggest challenges.
As consumers flock to newer technologies, how branded content is promoted has evolved. Blogs, videos and podcasts provide the perfect opportunity to engage with your audience using branded content
From the creative strategies that won hearts and minds to the missteps that sparked controversy, we explore the key lessons that brands and influencers alike can take from these experiences.
With the year 2023 coming to an end, it’s time for us all to reflect. Here at Adriana Lacy Consulting, we're looking back at the design trends that really defined this year.
Identifying and marketing to the target audience is perhaps the number one goal for businesses. It allows brands to directly appeal to and connect with those who use a product or service.
A proven innovative and disruptive development, blockchain technology isn’t just altering the way we handle data security and transparency, it’s also changing how we connect with customers.
