Leading a team is not just about giving orders and meeting deadlines. It is about inspiring others, instilling trust, and creating an environment where people can thrive.
When you use data to deliver relevant, timely content—like recommending a new jacket to someone who just browsed winter coats—you’re meeting customers exactly where they are.
From the creative strategies that won hearts and minds to the missteps that sparked controversy, we explore the key lessons that brands and influencers alike can take from these experiences.
With the year 2023 coming to an end, it’s time for us all to reflect. Here at Adriana Lacy Consulting, we're looking back at the design trends that really defined this year.
Identifying and marketing to the target audience is perhaps the number one goal for businesses. It allows brands to directly appeal to and connect with those who use a product or service.
A proven innovative and disruptive development, blockchain technology isn’t just altering the way we handle data security and transparency, it’s also changing how we connect with customers.
The key is to have a compelling brand story with key messages you'd like to share. Once you know that, you can repurpose your content — especially your top-performing posts — and make it shine on each unique platform.
