How news publishers can leverage TikTok's new full-funnel marketing tools to convert viral video viewers into paying subscribers and newsletter sign-ups.
As Business Insider cuts 21% of staff to "go all-in on AI," the media industry faces a pivotal moment: adapt and lead the transformation, or risk being left behind.
The platform had long resisted using a checkmark system (preferring a domain-based verification method), but the need for a user-friendly trust signal became hard to ignore.
For brand managers and marketers, 2024 presents a thrilling yet demanding opportunity given the expectations of social media users for transparency, authenticity, and engagement.
While media companies aren’t necessarily selling anything, they are also facing a shift in how they are viewed and what they need to do to stay relevant.
With more than half of adults in the U.S. receiving their news from social media at least some of the time, new changes to the Instagram platform are raising alarms for some of its users
Whether it be a lack of trust in mainstream media or the easy access that comes from getting your entertainment and news in one place, journalists and newsrooms are pivoting
Instagram Stories offer a versatile platform for businesses, creators, journalists, and individuals to connect with their audience in innovative and engaging ways.
